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- RECAP—10/23 Finding & Grooming Your Superpower with Yue Zhao
RECAP—10/23 Finding & Grooming Your Superpower with Yue Zhao
You have a personal brand—whether you like it or not! Yue Zhao gave us some important lessons on how to supercharge your career by being thoughtful about aligning your work with what people say you're great at!
Product Leader Virtual Speaker Series
October 25, 2024
We’re all Product experts in this community and we build valuable solutions all day long with well-defined target customers and impactful value propositions that make our customers want us to shut up and take their money!
Yet, it’s not always obvious that we should approach our own careers with the same strategic mindset.
Thankfully, we have beacons like Yue Zhao help us reframe decisions about our skills, traits, and career choices. In today’s Product Leader Summit Virtual Speaker Series session she did exactly that.
Your brand = what other people say you’re great at
What would other people—whether its your manager, your peers, your coach, your customers—say you’re great at when you’re not around? Are they able to accurately and convincingly articulate what makes you better than everybody else?
If yes, that’s your superpower. That’s your brand.
It’s not just about your title or role.
Your superpower = your leverage
Knowing what you’re good at gives you leverage to deliver more with less. You perform at your best when your work aligns with your superpowers.
Narrowing your focus—especially on work that stretches you—to your personal superpowers will help you reinforce the brand. Make sure as much of the work you do is aligned with that.
How do you recognize your superpower?
What gives you energy?
What do people ask you for help on?
What do expert third parties—like your manager, peers, or career coach—say you excel at compared to others?
Map out how your leadership traits align with your strengths and identify areas for growth.
Consider these common Product leader archetypes—which one resonates with you?What is the context or environment that values your superpower?
The Team Builder
The Visionary Leader
The Turnaround Guru
The Operator
Other great tactics
When discussing your achievements, always frame them in the context of your superpower.
Seek out work that aligns with your superpower.
Promote your brand with content!
📽️ Watch the recording
👩🏫 Download the presentation
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